Competition entry is ‘the best’!

Friday 12 September 2014

The complete graphic design for the breakfast bar at Takeda Cambridge

 Click image to enlarge

Earlier this summer I entered a competition run by Takeda Cambridge, and I am very pleased to announce that my entry has been judged to be ‘the best’.

Takeda were installing a new breakfast bar in their atrium where staff could prepare food, and they were looking for designs that could be applied to the front surface of the bar.

Takeda Cambridge is a subsidiary of Japan’s leading pharmaceutical company, and they are very proud of their 230-year Japanese heritage, so a design which combined the worlds of chemistry and Japan seemed to be the right approach to take.

The solution

I based my design on the theme of a Japanese tea ceremony for chemists, combining the shapes from both worlds with patterns and colours traditionally found in Japan.

Six of the Japanese-style patterns I created to use in the illustration

Conical flasks and condensers are used to make ‘tea’, and the raw chemical elements needed are stored in tea canisters. Origami birds and butterflies perch on various surfaces.

The design also has some directional value through the red panels at either end, directing Japanese visitors to nearby services and facilities.

Although Takeda decided to keep the breakfast bar blank in the end, with the wizardry of computer technology I am still able to show you how my design would have looked!

A mockup of how my graphic design would look on the breakfast bar

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Photograph of Sarah Cowan

Hello! I’m Sarah, an independent graphic designer & typographer, helping businesses to communicate their unique selling points through printed marketing and communications.

I’ve been sharing my knowledge about design, typography, marketing, branding and printing since 2014. I hope you enjoy reading my blog.

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Sarah Cowan