Rustic tags for artisan florist

Monday 21 November 2016

Hazel Woodruff’s tags

One of the great things about having my little Adana printing press is that occasionally it provides a production solution for a design project which would otherwise be significantly more costly and involved. One such project was these rustic tags for artisan florist and gardener, Hazel Woodruff.

Hazel had a clear idea of the look that she wanted to achieve, and that she wanted to feature an image of a particular variety of dahlia. She was able to share a range of images of flowers and design styles with me which clearly showed her ideas.

Working with Hazel in this way was particularly useful because it meant she was still able to communicate her ideas with me effectively even though she is based near Bristol and I am 346 miles away in the Scottish Borders.

Hazel wanted a rustic feel to the finished tags, with the scalloped top and hole for threading with twine. And this is where my Adana came in. It would be entirely possible to have these tags printed ‘commercially’, but to do so would mean having sheets of card printed with the design, and then having a custom die made to cut them down into shaped and drilled tags. This would have been prohibitively expensive to do, particularly on a short run.

My Adana, however, is able to print on small sheets of kiss cut tags, which then pop out of the carrier sheets ready to be threaded. Working this way mean that no expensive die was needed, and small print runs become much more affordable!

Hazel had the great idea to double up the function of the tags, and to pin them to noticeboards, etc, using them almost as business cards as well as for labelling flowers. The predrilled holes and scalloped tops make the tags look great pinned to a surface. To make this work I designed the tags in a portrait orientation.

If you don’t feel confident about explaining how you would like your design project to look then you may find Pinterest helpful. Why not use it to pull together a range of visual ideas such as colours, textures, or design styles for your project. Once you are happy with the effect you could then share your Pinterest board with your designer as part of the briefing process.

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Photograph of Sarah Cowan

Hello! I’m Sarah, an independent graphic designer & typographer, helping businesses to communicate their unique selling points through printed marketing and communications.

I’ve been sharing my knowledge about design, typography, marketing, branding and printing since 2014. I hope you enjoy reading my blog.

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Sarah Cowan