Thursday 4 August 2016
Sometimes just the smallest typographic changes can really lift a design.
I’ve been a volunteer member of the Just a Card campaign team for a little over three months now. So far I have been helping to increase awareness of the campaign using social media, including a ten-day stretch running the Just a Card twitter account!
The campaign is the brainchild of artist and designer, Sarah Hamilton. Sarah put together some artwork for a postcard-sized flyer, and A4 poster for people to display and distribute in shops and at fairs. Both pieces tell the story behind the campaign, and help promote the idea that making even a small purchase, eg a card, helps to support the livelihood of independent artists, designers, makers, and independent retailers of all kinds.
Earlier this summer we were lucky enough to have some card printing donated to the campaign by the online print service, Moo. It was an ideal time to polish the design of our materials, so I was asked me to cast my eye over them before we pressed print.
Sarah’s design style is great – both distinctive and appealing – and the overall designs of the two printed pieces was strong. All that it was necessary for me to do was to tweak the typography.
The typefaces remained the same, but the text was enlarged, and spread out to give it more breathing space. There is a lot of information to convey on both pieces, but with the poster in particular, it was important that it was clear to read from as far away as possible.
You can read more about the campaign on my Just a Card blog post from April this year. If you would like to download a copy of the poster or flyer to display in your window, or at an event, you will find them on the Just a Card web site.
If you would like to give your designs a lift by reviewing the use of typography then I’d love to hear from you, so do get in touch.
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Hello! I’m Sarah, an independent graphic designer & typographer, helping businesses to communicate their unique selling points through printed marketing and communications.
I’ve been sharing my knowledge about design, typography, marketing, branding and printing since 2014. I hope you enjoy reading my blog.