Monday 28 July 2014
I am delighted to be able to reveal the second half of the project for the lovely Helen from LovePhodography.
The brief for this poster to create something that was busy, funky, and green! It needed to be eye-catching, appeal to the sort of people who might be attending the New Forest & Hampshire County Show, and also work alongside the price list I designed for Helen.
In a show environment there are often crowds around stands. Being conscious that this poster was likely to be viewed from a distance as well as close up I wanted to make sure that the design worked well in both situations – both catching the eye, and holding the attention of anyone who may be required to wait. To do this I used variations in scale. From a distance viewers should be able to understand that there is a competition to win a dog photo shoot. Up close they should be able to read the testimonials from previous clients persuading them of the value of entering the competition.
If you would like to enter Helen’s competition, you’ll find her at the New Forest & Hampshire County Show in Brockenhurst from 29-31 July on stand 129 on the Main Avenue North.
Peppering the page – unnecessary punctuation
Putting a freelance designer at the heart of your project
Branding for Scottish Borders Heritage