Friday 3 October 2014
The Flower Room use stickers to brand their boxed bouquets of flowers, and on the back of letters that they send out. They were using a sticker which was 88mm in diameter, and had the details of both their shops on. It used a colour image of brown parcel paper in the background, and an old version of their logo.
I updated the design of the stickers with their new logo and type style to bring them into line with the luggage labels I created for them in June. In order to make the information clearer I separated the information into two different layouts – one for each of their shops. This also enabled me to make the stickers themselves smaller (69mm in diameter) which looks neater on the back of an envelope.
Finally, I sourced stickers which were made from brown parcel paper giving a much more realistic and rustic finish, and also reducing the number of colours needing to be printed to one (black) to achieve the same design.
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Putting a freelance designer at the heart of your project