Tuesday 5 July 2016
One of the great things about being a freelance designer is the opportunity to work on a huge variety of different projects. So sometimes the tasks on my to-do list couldn’t be more different from one another, and last month’s to-do list was just such an occasion.
In June Ruth from Carfraemill contacted me to ask for my help to create a visual to promote a competition with the most amazing prize. Up for grabs is the opportunity to win a luxury rural wedding!
I will be designing wedding invitations for the lucky winners, who will also enjoy the services of Carfraemill’s professional wedding planner to help them put together their perfect day. They’ll have the use of Carfraemill’s beautifully styled, on-trend marquee, dressed by wedding experts, Get Knotted; a three-course wedding meal for up to eighty guests; and a country-chic bedroom at Carfraemill for their wedding night. It’s an amazing prize worth over £13k!
I was briefed to create a moodboard image which could be used to promote the competition on the Carfraemill website, and across social media. It needed to be eye-catching, whilst also reflecting the feel that Lindsey and her team at Get Knotted would be giving the marquee.
I quickly decided that the best way to approach this was going to be to photograph a physical collection of items rather than assemble a digital moodboard. This would help to keep the image interesting in regard to textures and shapes. It would also avoid problems with colour differences, breaching image copyright, and quality problems inherent in combining lots of images from different sources.
Image sizes across social media platforms vary massively, and I also wanted to give Ruth the opportunity to have a variety of images to use throughout the promotion period, so I decided to set up and shoot one large moodboard image which could them be cropped differently to provide variety.
I set off to meet Lindsey at Get Knotted to discuss her plans for the marquee. With such a large area she has cleverly decided to section the space down into smaller areas for different uses so it feels more intimate. There’s a space allocated for the ceremony, an area with beautifully dressed tables for that three course meal for eighty guests, a bar area with some fabulous large scale illuminated lettering (yes, I’ll be getting my camera out to capture that!), and a relaxed area with amazing inflatable sofas! Each area has a slightly different feel, but together they create a harmonious overall effect.
With a crate load of goodies from Lindsey I was ready to get to work. I decided to reflect the sectioned approach in the moodboard, and used a bolt of satin fabric to loosely divide the space before arranging the swatches and samples in their relative positions.
After a few test shots and adjustments to make sure the feel was right and the composition worked when viewed through the camera, I took final images of everything together. Once on the computer I was able to adjust the colours in the image and the overall feel to keep it warm and harmonious before selecting various crops for different uses.
The competition to win a rural wedding at Carfraemill (including invitation design by me!) is open for entries until 16 July 2016. I can’t wait to meet the lucky winners – good luck!
Briefing a designer
Peppering the page – unnecessary punctuation
Putting a freelance designer at the heart of your project