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Advert design for Just a Card

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Advertising design by Lettica for Just a Card
 
 
 

Advertising design for Just a Card

Brief

To design an advert promoting the Just a Card campaign, which would be featured in the very first edition of Actual Size – a brand new magazine from Suzy Prince.

Response

The challenge with this project was to find the best way to accommodate a large amount of text and a round logo in a relatively small space in a way that remained clear and logical.

The headline – with its key message to support independent shops – needed to be eye-catching. The social media and web site were also important as sources of further information. I used the bright orange to highlight these key takeaways.