To design branding for Kelso Health & Wellness, which is home to a broad range of independent health and wellness professionals. The branding needed be to applied to both large scale signage and printed materials.
Working with marketing expert, Ruth Sutherland of Kiln House, we decided the branding should combine visual qualities of a health centre with a more luxurious spa feel.
I created a flexible branding system including a monogram and logotype which can be used individually, or together. Having a flexible system was particularly important given the length of the business name. I also created custom corn illustrations to connect the business with its historic premises at The Corn Exchange.