ContentEd conference flyer designed by Lettica for Pickle Jar Communications

Brochure for AHUA

Brief

The Association of Heads of University Administration commissioned me to design a brochure detailing their new Secretaries Programme.

Response

Working within AHUA’s brand guidelines, I designed a brochure which presents the course information as clearly as possible.

I used a small, carefully-selected subset of AHUA’s brand colour palette in order to give the materials a professional feel and to keep them consistent with materials I have previously designed for the client.

I also selected images from commercial image libraries, which fitted with AHUA’s existing image style, and reflected the anticipated demographic of the programme participants.