Gentle Aesthetics’ business cards and flyers are consistently designed using the brand colours and typeface

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Both items feature the full-page image on one side
The back of the Gentle Aesthetics business cards uses the full-page image
 
 

Branding, business card & flyer for Gentle Aesthetics

Brief

To create a visual identity for Gentle Aesthetics, a sister brand to The Gentle Touch, and to apply it to business cards and flyers promoting the new range of services. The branding needed to look pretty and feminine, while remaining clinical.

Response

For the branding, I introduced a vibrant pink which would be strong enough to sit alongside the vivid cyan blue of The Gentle Touch's branding. Both colours are used in various tints, meaning that the pink could also tint down to be pretty and feminine. The structure of the new logo matches that of the sister brand to create a clear link between the two.

The business card and flyer use a full-bleed image which emphasises the clinical nature of facial aesthetics.