ContentEd conference flyer designed by Lettica for Pickle Jar Communications

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The four page flyer designed by Lettica for Pickle Jar Communications
The booking information is emphasized with a coloured shape derived from the arrow device
 
 

ContentEd conference flyer for Pickle Jar Communications

Brief

Pickle Jar Communications commissioned me to design a four page flyer promoting their 2019 ContentEd conference. They wanted the design to capture the explosion of colour and ideas at the heart of the event.

Response

I designed a layout which presented the copy in a logical order. This was important to make the information clear to read and understand. I then arranged the speaker profiles in a lively grouping centre stage within the design, and emphasised the booking information by enlarging this section of the text and placing it over a dynamic background shape derived from the arrow motif. The full colour palette of the brand is used.

The back of the flyer is a full-page advert for Pickle Jar Communications, and uses their own distinct branding.