To create a logo design for this regional umbrella body which would allow them to achieve consistency and recognition across the Scottish Borders. The identity should specifically consist of a logo, along with a colour palette and typeface specification. All aspects should reflect the fact, as a body, they oversee a large number of local community halls, and work to help bring people together within their communities.
A modern and clean design reflects collaboration between the numerous member halls, as well as the overarching role of the federation. The colour scheme has been selected to reflect the rural nature of the area, and the typeface used is one which is modern and clean, but also easy to read for the predominantly older target audience.
Read more about this project in my blog post, Roxburgh Federation of Village and Community Halls logo design