portfolio | Sign design for Carfraemill

Jane's product catalogue is bound with a copper nail and rove; the same technique as she uses in her trugs and bangles

Click thumbnails to enlarge

Jane's product catalogue is bound with a copper nail and rove; the same technique as she uses in her trugs and bangles
The product catalogue is designed using a range of independent postcards, which can be assembled in various combinations
Each postcard features a large image on one side, with information on the other side
 

Sign design for Carfraemill

Brief

To design branded roadside signs for Carfraemill that are clear for motorists to read, attract passing custom, and help people who are specifically looking for the venue to recognise and locate it.

Response

The signs use the same colours and typefaces as Carfraemill’s other marketing materials in order to help achieve brand recognition.

The dark grey background differentiates the signs from other road signs as well as being more practical given the location near main roads and trees. I kept the information very short, and created a simple hierarchy by using white and orange text against the dark background.

There are three styles of sign – two roadside signs and a smaller sign to mark the venue boundary.

The signs are manufactured using materials that support the brand positioning, but which will stand up to the harsh weather conditions, and come in on budget.

Find out more

Read more about this project in my blog post, Roadside signage design for Carfraemill.