Lettica designed z-cards for the Police & Investigations Review Commissioner

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Branded z-card designed by Lettica for the Police Review & Investigations Commissioner
Police Review & Investigations Commissioner z-card - designed by Lettica
Slots for the Family Liaison Officer's business card - design by Lettica
 

Police Investigations & Review Commissioner, A guide for families

Brief

Heedi Design commissioned me to design a z-card for the Police Investigations & Review Commissioner. The guide is given to bereaved families, and needed to hold their Family Liaison Officer’s business card.

Response

Z-cards have the front and back covers on the same side when the leaflet is unfolded. This creates two separate but unevenly-sized spaces, so I began by working out the most logical arrangement for all the information.

On such a small leaflet the landscape format allows for a more comfortable line length for the text, but also complements PIRC’s landscape business cards.

Working within PIRC’s brand guidelines, I presented the text in a way which helps to clarify the structure of the information.