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The front of the flyer in dark blue with multicolour dots of light
The reverse of the flyer showing details of the award categories
 
 

Flyer design for Content»Ed Awards

Brief

To design a double-sided flyer to promote the Content»Ed Awards. The design needed to fit within Content»Ed’s colourful visual identity, but with a little added ‘celebration’.

Response

I used the same type, colours, blocked headings and wedge shaped footer, used in Content»Ed materials. But rather than use lots of arrow devices, I created a pattern made of circles. This contrasts well with the straight lines and is reminiscent of the bright lights or confetti of a celebratory award ceremony. To give the pattern depth I varied the opacity, allowing the overlapping areas to create additional hues.