To design a double-sided flyer to promote the Content»Ed Awards. The design needed to fit within Content»Ed’s colourful visual identity, but with a little added ‘celebration’.
I used the same type, colours, blocked headings and wedge shaped footer, used in Content»Ed materials. But rather than use lots of arrow devices, I created a pattern made of circles. This contrasts well with the straight lines and is reminiscent of the bright lights or confetti of a celebratory award ceremony. To give the pattern depth I varied the opacity, allowing the overlapping areas to create additional hues.