The Association of Heads of University Administration commissioned me to design a brochure detailing their Professional Service Director’s Programme.
An e-brochure format was the most appropriate for this project. Rather than design as if for print, I adapted the style I have previously used for AHUA’s materials for screen use. I chose a slightly shorter page format to allow the user to view a full page at a time. To further reduce the need to zoom and pan, I used larger type sizes and avoided breaking text across columns.
Working within AHUA’s brand guidelines, I developed the existing visual style. I extended the use of the circle motif (previously used only for testimonials), using it to frame the images I selected from commercial image libraries.