Health Inequalities Action Plan for Kidney Research UK

Project notes

I began and ended with the cover because it needed to establish the tone for the entire report and provide the visual thread to tie everything together.

The cover depicts a group of people on a journey, moving together from a rural landscape, past a village, then a bus and larger buildings. Everyone is heading in the same direction, reinforcing the idea of collective action and progress. The group represents a broad mix of ethnicities, ages and disabilities, reflecting the inclusive nature of the action plan.

I then reused the figures throughout the document to create a consistent visual language and to bring the actions to life, revisiting the figures on the cover as the design developed.

To place greater emphasis on the actions themselves, the illustrations in the ‘Actions’ section use full colour. In contrast, those in the rest of the document are deliberately limited to a palette of pink, purple and grey, creating a clear visual distinction.