A grey folder with white butterflies holds all the items in the information pack together

Information pack for The Gentle Touch


To structure and design an information pack for prospective patients, promoting the benefits of joining The Gentle Touch, explaining how membership works, and encouraging people to join.


I began by reviewing the structure and content of the information supplied, sorting it into logical groups and filling in any gaps. This became a welcome letter, a booklet explaining features and benefits, a postcard holding information which needs to be retained, and a call-to-action card inviting people to make contact with the practice’s patient care coordinator.

I sized the different elements to fit together in a logical order in the pack, and developed a refreshed, and extended visual identity for The Gentle Touch, including a redrawn logo, new butterfly illustrations, a tweaked colour palette, and a new tactile feel to present their premium service.