Build trust and credibility for your organization with brochures, reports and booklets that are easier for your target audience to read, understand and act upon – without the headache of navigating the design and print process yourself.
We’ve all come across ideas like saving a tree or doing our bit for the planet by reducing paper waste. However, many of these claims are unsubstantiated or misleading.
In this article, I’m looking at some key aspects of paper and print to see if there really is an environmental elephant in the print room.
I’ve been diving into some fascinating academic research, finding out how we engage with print from a psychological point of view to help you identify when print is the best way to communicate with your target audience.
The ultimate aim of any piece of marketing or communications is for it to be seen by the right people and for them to be able to interact with it with ease: reading, understanding and acting upon the information you publish, as appropriate. To achieve this, we need to think about the practical implications when choosing a publishing medium.