Clear & effective design for print

Build trust and credibility for your organization with publications that are easier for your target audience to read, understand and act upon – without the headache of navigating the design and print process yourself.

Design services

Two spreads from a brochure I designed for The Gentle Touch Dental Practice

Graphic design

Clear and effective printed brochures, reports and business documents designed to help you sell, explain and interact with your target audience.

Sample pages from insurance policies I typeset for MB&G insurance

Typesetting

When you already have a design but need a set of text-rich documents creating in the same format.

A blank notebook page surrounded with Pantone and coloured paper swatches

Accessible PDFs

Open up your marketing to the broadest possible audience, with user-friendly design in an accessible PDF format that passes PAC 2021 checks for PDF/UA compliance.

I’ve designed for…

Preparing content for accessible PDF design

Getting started with accessible PDFs

FREE introduction to preparing content for accessible PDF

Join my mailing list for helpful articles about design, typography, marketing and print, and get a FREE copy of Preparing content for accessible PDF design.

Accessible PDFs can feel daunting if you’re accustomed to producing content for printed publications. This brief introduction covers seven key aspects, and has a handy checklist of things your designer will need.

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Latest design for print articles

An accessible PDF is shown on a screen. To the left is a tag tree and to the right is a megaphone indicating the PDF being read aloud

Design

Design accessibility standards: design beyond aesthetics

Anyone who is unable – or who chooses not – to read the information you publish is, in effect, excluded from your audience.

Fortunately, accessibility standards like PDF/UA provide a way to open up your marketing and communications to the broadest possible audience.

A calendar showing general waste collections highlighted in magenta and recycling collections highlighted in yellow

Design

Design for communication: design beyond aesthetics

Knowing your audience is one of the key ways to maximise the effectiveness of communication design. In my latest article, I look at how good design takes the intended audience into account, whether that’s a general audience, one with some additional needs or a specific demographic.

Good design is far more than making things look pretty.

A series of dots and circles demonstating four of the Gestalt Principles of Perception

Design

Design theories: design beyond aesthetics

A look at four of the Gestalt Principles of Perception. These fascinating principles sound highbrow, but they document perceptions that are surprisingly obvious and universal to us as human beings, making them powerful tools in the practice of design beyond aesthetics.