Marketing materials for Scottish Borders Heritage Festival
To design a suite of printed marketing materials for Scottish Borders Heritage’s
flagship event, the annual Scottish Borders Heritage Festival, including an events
programme with a map of venues, a flyer, posters, banner stands and advertising.
Project notes
I commissioned London-based illustrator, Kaylene Alder, to create a custom illustration
for the festival, forming a unique visual identity within the Scottish Borders Heritage
branding.
I standardized the structure and presentation of over 200 events listings for the
programme, and used typography, colour, image treatment and page edges to create aid
navigation around the 44 page document.
I applied the same style consistently across the other marketing materials.
Client feedback
Sarah Cowan, (Lettica), provided a high quality bespoke and professional service to
Borders Heritage Festival in developing a new design and branding for the 2017 Festival
against a very tight timeline. Sarah demonstrated a keen intelligence in analysing our
complex needs and provided us with creative and cost effective solutions for our print
and publicity. She was a real delight to work with and always delivered on time, or
earlier and within budget.
Julie Nock, Borders Heritage Festival Coordinator; & Susan Garnsworthy, Funding
& Projects Officer Live Borders
