Promotional z-card designed by Lettica for Pickle Jar Communications

Schools promotion for Pickle Jar Communications


To design a z-card promoting Pickle Jar Communications’ services to an audience of head teachers at a teaching and learning expo in Hong Kong.


I created a set of eye-catching, custom-designed numbers to use on both this item and the accompanying pack of cards to help tie them together visually.

The layout of the information inside the z-card needed to be carefully considered to ensure that it appeared in a logical order when the z-card was unfolded, taking into account the placement of the separate front and back covers.

The use on circles on the front is echoed in the map on the reverse of the sheet, which is also made from circles. This helps to create some continuity between the two sides of the design.