You want to instil in your clients a sense of trust. But you have a large amount of complex information to communicate. And your industry feels opaque to many.
Let me bring clarity to the design of your communications, helping your audience to trust in your expertise.
I’m a design specialist, combining the benefits of user-centred typographic design with trustworthy printed formats and accessible PDFs.
My clients tell me I’m clear and easy to work with and quick to understand their needs. And that my service is professional, efficient and cost-effective: I’m on hand when you need me and not costing you anything when you don’t.
Take a look at my design services explained in the glossary below.
Design is all about establishing how your project will function, look and feel. It involves identifying the best format to use, arranging the information clearly on the page, sourcing and selecting images, artworking all elements in a consistent style and specifying printing and finishing specifications.
Working within a design layout and text specification to present extended amounts of text-based information consistently. Typesetting is what you need if you already have a design in place but require a set of text-based documents creating in the same format.
Make your materials accessible to as wide an audience as possible with user-friendly design and accessible PDFs that pass PAC 2021 checks for WCAG 2.1 or PDF/UA.
Assessing your design needs from scratch. Or a fresh pair of eyes to review the materials you have already, identifying opportunities for improvement.
Overseeing the production of your project, running it to schedule, identifying and briefing other contributors (copywriters, illustrators or photographers) as necessary, art-directing photoshoots and coordinating the input of these suppliers.
Overseeing the printing of your materials, identifying the most suitable, cost-effective suppliers for the job, ensuring artwork meets their specifications, managing proofing, assuring quality and dealing with any issues.