Plantin 36pt looks larger than other typefaces at the same size, because Plantin has a large x-height

Type size demystified

Tuesday 17 February 2015

Why does changing typeface make such a big difference to the apparent size of text?

Type size is measured in a unit called ‘points’. There are 72pt to an inch. But typefaces that are set at the same typesize, can appear to be markedly different sizes. Not only that, but a 72pt letter will never actually be one inch tall!

As is often the case in design and desktop publishing the system for measuring type size originated from the metal type used in letterpress printing.

A diagram of an enlarged piece of moveable metal type, with the body and type size labelled

In letterpress printing, each letter is moulded to the top of a metal block, called the body, which holds the letter at the correct height to be printed. It is the top surface of the body that is measured in points to give the type size. So, for 72pt type the body measures 72pt (or one inch).

Since each letter must fit within this space, the size of the body also provides the maximum dimensions for any given letter in that type size.*

However, each letter cannot simply fill the available space. This is because when the letters are placed next to one another to form words they need to line up neatly at the baseline. Whilst capital letters fit neatly within a confined space they have to be placed within that space in a way that allows them to align with lowercase letters in the alphabet which variously have ascenders and descenders.

A diagram showing letters combined, with the baseline indicated

It is possible for the letters to be a snug fit within the available space, or for them to be smaller within the same area, creating a visual variation in size. And of course, when type is printed the only thing that is visible is the printed image. There is no indication of the constraining surface area, leaving nothing tangible to be measured.

The digital type used in desktop publishing today no longer has the physical constraint of a metal block onto which the letter must fit, however the system of measurement remains.

The other major factor affecting the visual size of type is the x-height. This is essentially a measurement of the proportion of overall height given to characters without ascenders or descenders, like x, n, o, c, or w, and can vary massively between typefaces. Approximately 95% of Latin text is made up of lowercase characters, so a larger x-height can have a very noticeable effect on the appearance of type size.

An image comparing Spectrum and Plantin in 36pt to show the difference in apparent size that the x-height can make

* There are a few exceptions, both in letterpress and digital type, where the letter will exceed the area allowed for it. These overhangs are called ‘kern’ since they often occur to allow letters to be set closer together, or kerned.

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Hello! I’m Sarah, an independent typographic designer, helping businesses to communicate their unique selling points through printed marketing and communications.

I’ve been sharing my knowledge about design, typography, marketing, branding and printing since 2014. I hope you enjoy reading my blog.

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Sarah Cowan